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Showing posts from October, 2022

What is a Search Engine?

What Does Search Engine Mean? A search engine is a service that allows Internet users to search for content via the World Wide Web (WWW). A user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data that semantically match with the search query. The list of content returned via a search engine to a user is known as a search engine results page (SERP). A search engine performs a number of steps to do its job. First a spider/web crawler trawls the web for content that is added to the search engine's index. These small bots can scan all sections and subpages of a website, including content such as video and images. Hyperlinks are parsed to find internal pages or new sources to crawl when they point to external websites. To help bots do their crawling work in a more efficient way, larger websites usually submit a special XML sitemap to the search engine that acts as a roadmap of the si...

Why SEO is so important to businesses?

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 Why SEO is so important to businesses? In the online world, there is a joke that if you want to hide a dead body, you should hide it on Google's second page. Since only a small percentage of users really visit the second page of SERPs, if your sector is not included on the first page of Google, your clients will be taken by your rivals. CTR progressively declines with each position. It is crucial to have a website that is well-optimized if you want your business to succeed online. One major advantage of SEO over PPC is that, unlike PPC, your results won't end even if you quit your SEO activity today. If businesses want to boost sales without spending a lot on marketing, SEO is important. The most frequent SEO interview questions revolve around this. Businesses are aiming to have an online presence in the digital age we live in. Even companies that were founded before the advent of the internet are converting to an online presence. The benefit of increased visibility is the re...