Posts

What are the most important SEO ranking factors?

Who or what do people turn to first for information, inspiration, goods, or services? Don't turn to the Yellow Pages. not into the town. at this time, not even to relatives and close friends. Google is where they go. Furthermore, the majority of them just look at the first page of results. Search engine optimization , or SEO , is a multi-billion dollar industry because of this. The process of aligning a website with Google's ranking factors is known as SEO. What exactly are these ranking elements, and how can your website be made more effective for them? Find out by reading on. What are Google ranking factors? The practice of optimizing your website for organic search engine results is known as SEO (and yes, you can aim for the first page). We refer to unpaid search results as "organic" results when discussing search. Compared to paid results, which come from PPC advertising, this is different. These are your ranking factors. An algorithm used by Google to calculate o...

What is SEO Copywriting?

Image
SEO Copywriting: SEO copywriting is the process of pairing standard SEO best practices that drive traffic (like keyword research) with compelling words that entice users to take a specific action, like buying a product or subscribing to an email list. You can find this copy in product pages on a website, emails, and different marketing materials. SEO copywriting differs from other SEO content writing you may be familiar with, like blogging, as the end goal is to convert leads rather than generate organic traffic. In addition, SEO copywriting is shorter; where a blog post may have almost a thousand words, copywriting content may have less than half of that. However, the two can go hand in hand. You might create a blog post that includes a CTA created with SEO copywriting principles in mind, and the words entice users to click on what you’re offering to learn more, like downloading a free ebook or another related source. Why Is Copywriting Important? Before we dive into the s...